Faith Hill Appears In PSA To Encourage People To Serve Their Communities

Friday, October 16, 2009

Faith Appears In PSA To Encourage People To Serve Their Communities


FAITH APPEARS IN PSA TO ENCOURAGE PEOPLE TO SERVE THEIR COMMUNITIES

Faith appears in a new public service announcement that encourages Americans to volunteer their time to make America a better place. The spot is one of a series of PSAs to be launched this fall on all major broadcast networks – ABC, CBS, FOX and NBC - as part of the Entertainment Industry Foundation’s iParticipate national initiative to promote volunteerism with AARP’s Create the Good.

The 30-second spot featuring Faith highlights a few of the many ways that people can volunteer. Whether helping paint a local community center, volunteering to assist the elderly, or serving at a soup kitchen, there are numerous ways to make a difference in one’s own neighborhood. Faith closes the spot with the simple question, “There are so many ways to serve. What will you do?”

Produced by filmmaker Jesse Dylan with his agency FreeForm, the PSA asks Americans to find a volunteer opportunity at wwwiParticipate.org. The PSA was developed with support from Create The Good, AARP’s network of more than nine million volunteers, donors and activists, which has teamed with iParticipate to call on Americans to make more good things happen, by encouraging everyone to give anything from 5 minutes to 5 hours to make our nation a better place.

EIF is mobilizing the entire entertainment community around the ground-breaking, multi-year iParticipate campaign, which promotes a new way of thinking about service and seeks to persuade millions more Americans to volunteer regularly. As a centerpiece, the major broadcast networks and others will spotlight service through scripted programming, segments and PSAs with inspirational messages and storylines about volunteerism. More than 60 shows have signed up to participate.

Other elements of EIF iParticipate initiative include:

· a dedicated website iParticipate.org, designed to make it easier than ever before for millions of Americans to find volunteer opportunities in their local communities across five key areas of service: Children and Education, Community Health and Wellness, Financial Security, Environmental Conservation, and Support for Veterans and Military Families. The website features calendars of events, maps, digital tool kits and uses the power of social networking vehicles like Facebook, making it simple for individuals not only to volunteer, but to recruit friends to join them;

· a series of celebrity-driven public service announcements that will reinforce the importance of volunteerism and supporting causes like Welcome Back Veterans. Blythe Danner, Gwyneth Paltrow, Morgan Freeman and Matthew McConaughey are among the performers featured in the PSAs.

· grants from the Entertainment Industry Foundation to key volunteer organizations to help build capacity to accept, train and deploy volunteers.

iParticipate was recently launched in New York’s Times Square. EIF was joined by New York City Mayor Michael R. Bloomberg and 15 mayors from around the country, numerous celebrities, including Ashton Kutcher, Tyler Perry, Tim Daly (ABC), Christine Baranski (CBS), Randy Jackson (FOX), Michelle Trachtenberg (NBC), among others, and key service groups to launch the initiative.

The rate at which Americans volunteer regularly has not increased in 40 years and has generally remained around 26%, according to a survey conducted by the U.S. Bureau of Labor Statistics. Nearly half of all people who currently volunteer started because they were asked by someone they know.

About Create The Good

AARP represents almost 40 million 50+ Americans, half of whom are still working and nearly half of whom volunteer each year. The non-profit, non-partisan membership organization has established an Office of Volunteer & Civic Engagement, as well as Create The Good, a network of members and their families who are looking for opportunities to make a difference. AARP works to inspire millions more Americans to serve through its television, radio, web and publications channels, including AARP The Magazine, the definitive voice for 50+ Americans and the world's largest-circulation magazine with over 34.5 million readers. In addition, the organization is home to AARP Foundation, an affiliated charity that provides security, protection, and empowerment to older persons in need with support from thousands of volunteers, donors, and sponsors. AARP has staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands. For more information, visit AARP.org/CreateTheGood.



About the Entertainment Industry Foundation

The Entertainment Industry Foundation, a 501(c)(3) organization, is the leading charitable organization of entertainment industry, and has distributed hundreds of millions of dollars to support programs addressing critical health, education and social issues. Visit www.eifoundation.org or www.iParticipate.org.

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