What is the number one best possible approach to getting new clients? Your answer will probably be different from everybody else who’s reading this, and it might be influenced by what point you are in your voice-over or freelance career.
I’ve talked with other professionals about attracting new clients and there are a handful of suggestions that are common. These five things, in no particular order, apply to voice-over professionals (and other freelancers) just starting out, to people who have been in their profession a number of years. Since everybody has a website these days, I’ve intentionally left out mentioning that you need one.
- Show your work - What have you done (or can you do) that features your talents to the best of your abilities? For voice-over a well produced demo is what your prospective clients will want to hear. If you do a variety of voice-over types, produce a demo for each one. If you are an audiobook narrator, your commercial demo is not going to be enough. Make sure they are easy to find on your website.
- Client Testimonials - After you’ve handed off the audio to your client, ask them to write a few positive words about their experience working with you. Do this sooner rather than later while they still have you fresh in their mind. Add the testimonials to your website and maybe even add one to your e-mail signature.
- Social Media Interaction - It not enough to watch the social parade trek by. You need to be involved. Leave comments on posts other people have made. Retweet when you find something of interest Take the social plunge and initiate a post or a tweet of your own. LinkedIn, Facebook, Twitter, Google+ and others are there for you to freely interact in. Make sure that whatever you write or comment on is positive. Keep in mind that your prospective client will have access to almost everything that is associated to your name on the web.
- Plan of action - How do you want to start adding to your client list? Do you have a goal in mind? Are there a number of businesses or types of companies that you want to contact or be noticed by? What method will you use to get noticed? Write your marketing plan of how things will get done. This might even be a great time to write your business plan since generating customers is a huge part of it.
- Cultivate Relationships - After you’ve introduced yourself and have the ear of a prospective client, don’t forget to reach out to them. You might not initially get work from them but over time, as they get to know you better and their needs change, they might just hand you your next big gig. You can keep in touch with them monthly in e-mail or follow them in any of the social avenues and comment when appropriate. You’ll get to know them better over time and they’ll be reminded about you. Please, no stalking!
What is the number one best way you’ve found for growing your client list? Freelance professionals want to know!